UX Design

Projects

Ai Integration

E-commerce

"DIGITAL EXPERIENCES FOR HEALTH, NATURE AND WELLNESS" BY JOSS A.

My UX UI Journey

It all started four years ago with the French launch of a Canadian wellness-focused food store — an exciting project combining UX and localization. Since then, I’ve been lucky to design for a variety of inspiring brands that share my values, all with a focus on Nature, wellness, and health.

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What I do

  • UX Design for French, English, and Spanish markets.
  • Lead localization processes and implementation to target audiences in Canada, USA, UK, FR, SP, MX.
  • Oversee digital operations.
  • Craft intuitive, "feel-good" and conversion-driven shopping experiences.
  • Mix beautiful design with user-focused strategy.

How I do it

  • I typically conduct research with Semrush and Google Analytics, create wireframes and prototypes in Figma, and design visual assets using Photoshop and Illustrator. I also stay up to date with emerging AI tools as they continue to evolve.
  • I love staying hands-on and results-driven, so I’m involved from concept, to iterations, testing to exectution.
  • Translations in French, English, and Spanish to ensure they feel native, on-brand, and user-first.
  • I also collaborate closely with other designers, developers, marketers, and content teams to bring every UX idea to life with clarity and purpose.

Why I do it

My passion and focus have been on creating seamless, multilingual user experiences for incredible brands that promote health, nature, and wellness. I love using technology and design to guide users smoothly toward conversion, ensuring their shopping experience leaves them feeling good about their purchase — knowing it’s an investment that will improve their life.