As part of Bloombox Club's expansion and the shift towards mobile-dominant traffic, led the UX/UI design for the development of a dedicated mobile app, alongside key mobile optimizations for the existing Shopify storefront.
App Concept & Wireframing
Collaborated with stakeholders to define the app’s core purpose: blending plant subscription management, personalized recommendations, and plant care education, all within a seamless mobile experience.
Created user flows and wireframes that prioritized intuitive navigation, product discovery, and subscription control.
UX for Subscription Management
Designed a self-service subscription hub, where users could easily:
View upcoming plant deliveries
Pause, skip, or edit their subscription
Access plant care reminders and resources directly in-app
Interactive Plant Care Features
Integrated plant care guidance with push notifications and an in-app knowledge base
Developed visual care cards with icons for light, watering, difficulty, and pet safety, ensuring accessibility for beginners
E-Commerce Integration
Unified the subscription flow with one-off product purchases, creating a cohesive shopping experience
Designed responsive product listings optimized for quick scroll and easy add-to-cart, leveraging thumb-friendly card layouts and uncluttered filters
Performance & Usability Focus
Optimized all app visuals for fast loading on mobile networks
Implemented sticky CTAs and a bottom navigation bar to enhance in-app usability
Ensured clear, tappable UI components following mobile accessibility best practices
Shopify Mobile Store Enhancements (in parallel):
Reduced image file sizes and optimized lazy loading for speed
Designed sticky call-to-action buttons and persistent bottom nav for faster checkout access
Reworked product cards and filters to be ergonomic and touch-friendly, minimizing cognitive load for mobile users
Outcome:
Through the creation of a mobile-first app and Shopify mobile optimizations, we transformed Bloombox Club's digital ecosystem, ensuring that plant lovers could easily discover, manage, and care for their greenery — all from the palm of their hand.
Study