2024 - WELLNESS WITH PLANTS UK

Project Overview:

The “Wellness with Plants” initiative was positioned Bloombox Club not just as a plant store, but as a wellness brand — highlighting the physical and emotional benefits of living with plants through content-driven experiences..

We conceptualized and designed a content-driven, immersive experience that educates and inspires users to integrate plants into their self-care, mental health, and wellbeing routines.

This campaign integrated education and commerce, fostering brand trust and deeper engagement in the UK market.

Key Achievements:

• Designed immersive content modules blending plant care tips with mental health resources.
• Increased session duration by 12% through interactive, scroll-triggered storytelling.
• Coordinated content, design, and dev teams for a unified visual identity across countries.
• Applied UX writing and tone-of-voice guidelines to enhance emotional resonance.
• Enabled multi-format delivery (blog, shop, newsletter) for consistent cross-channel messaging.