PlantX Amazon-style Marketplace

Designing a scalable wellness marketplace experience across  mutiple collections and categories
PlantX evolved from niche ecommerce startup into a broader US and Canada plant-based ecosystem and wanted to create a more streamlined shopping experience, making it easier to find specific products based on personalized search, and multiple categories and collections design
The Challenge
Users struggled with:
  • Discoverability
  • Cross-category exploration
  • Purchase confidence
  • Re-engagement
The Process
Funnel audits> Category and sub category analysis> Customer journey mapping > Experimentation
Key Design Decisions
  • Redesigned collection architecture
  • Introduced merchandising and filtering improvements
  • Created lifecycle touchpoints
  • Improved checkout experience
  • Supported regional scaling initiatives
The Outcomes
  • Contributed to 230%
  • YoY growth
  • Improved conversion by 20%
  • Supported platform maturity and scale
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