Build Your Juice Kit Feature

Turning juice selection into a personalized product-building subscription experience.

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Little West wanted customers to create juice subscriptions that felt tailored instead of transactional.

Bloombox operated in multiple European markets and needed a digital experience that increased retention while maintaining operational scalability.

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Challenge

Customers had difficulty:

  1. Understanding combinations
  2. Committing to subscriptions
  3. Finding healthy products aligned to goals

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The Process

Behavior analysis > Subscription drop-off review > Competitive benchmarking> Testing and iteration

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Key Design Decisions
  1. Created “Build Your Kit” configuration flow
  2. Introduced guided recommendations
  3. Added preference-based personalization
  4. Simplified recurring delivery logic
  5. Designed bilingual EN/FR
Outcomes

Increased engagement by 25%
Improved acquisition
Reduced decision friction

Strengthened subscription conversion

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Reflection

Personalization works best when it reduces effort—not when it adds more choices

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