The Challenge
Customers had difficulty:
- Committing to subscriptions
- Finding healthy products aligned to goals
- Subscription commitment uncertainty
- Poor understanding of wellness benefits of juices
The Process
Behavior analysis > Subscription drop-off review > Competitive benchmarking>Dynamic Design> > French - English Translation> Testing and iteration
Key Design Decisions
- Created “Build Your Kit” configuration flow
- Introduced guided recommendations
- Added preference-based personalization
- Simplified recurring delivery logic
- Designed bilingual EN/FR
- Built personalized recommendation engine
The Outcomes
- Increased engagement by 25%
- Improved acquisition
- Reduced decision friction
- Strengthened subscription conversionIncreased acquisition by 35%
