Bloombox App


Designing a Subscription Ecosystem for Indoor Plants Delivery and Multi Country Localization
Bloombox Club wanted to ship its indoor plant subscription app experience while expanding across multiple international markets. The project focused on creating a localized, subscription-based journey that allowed customers in different countries to easily discover, customize, and manage recurring plant deliveries, with content, pricing, and shopping experiences tailored to each region.
The Challenge
Customers had difficulty:
  • Committing to subscriptions
  • Finding healthy products aligned to goals
  • Subscription commitment uncertainty
  • Poor understanding of wellness benefits of juices
The Process
Behavior analysis > Subscription drop-off review > Competitive benchmarking>Dynamic Design> > French - English Translation> Testing and iteration



‍
Key Design Decisions
  • Created “Build Your Kit” configuration flow
  • Introduced guided recommendations
  • Added preference-based personalization
  • Simplified recurring delivery logic
  • Designed bilingual EN/FR
  • Built personalized recommendation engine
The Outcomes
  • Increased engagement by 25%
  • Improved acquisition
  • Strengthened subscription conversionIncreased acquisition by 35%
  • Reduced decision friction
Case StudiesAbout Me
© 2026 Joss Aguilar Portfolio. All rights reserved
Terms Of UsePrivacy Policy